Eugene is an art-based creative director with over ten years of experience in experiential marketing, product launches, online and offline activations, B2B and B2C integrated brand experiences. 

Half creative, Eugene leads the creative department of strategists, creatives, art directors and designers with a hands-on approach, writing, leading and overseeing strategic creative outputs for B2B and B2C integrated brand experiences, marketing campaigns, communication & content strategy, creative technology, online & offline O2O activations, product launches, conferences and live events. 

Half tech geek, Eugene is always on a constant search for cool and engaging creative technology to enhance experiences both online and offline, creating memorable moments through interactive storytelling.

WHAT PEOPLE SAY

“Eugene is a rare talent in the experiential marketing space which requires you to switch from a culture-driven visual artist who lives for live shows and grand set pieces to a techno-geek who can help brand bring out the best of their technological solutions. Half geek, half artist and all talent, Eugene is one of my best hires in this industry as he is driven, passionate about the work and constantly pushing new ground. He is a rock and a cornerstone of our Beijing office and Freeman China has become a better creative network because of him."

KESTREL LEE

Executive Creative Director, Freeman APAC & China

"The creativity, passion and persistence he has shown in his work and his deep understanding of the Chinese market and consumer behaviour trends allow him to provide strategic insights for our clients..."

IAN TERRY
Managing Director, Freeman Singapore

Eugene is an art-based creative director with over ten years of experience in experiential marketing, product launches, online and offline activations, B2B and B2C integrated brand experiences.

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Singapore